Case Study: Eat By Design Platform

Short form

A meal-planning platform that lets nutrition specialists give every client a full weekly plan and shopping list, and gives the specialists a business they can sustain.

The challenge

Thea had a two part vision: help people with chronic dietary related conditions change their lives, and help nutrition specialists run a successful business doing work they love. Delivering personalised plans by hand made both halves hard to sustain.

What we built

Redgum worked through the business and revenue models first, then designed and built Eat By Design, a platform that lets providers tailor personalised meal plans for each customer every week. Customers get every meal planned out for them, along with the shopping list they need to stay healthy.

The outcome

The platform met the need and achieved the vision Thea set out. It lets specialists help far more people than one to one work allows, and it creates a new, ongoing revenue stream that helps many practitioners stay in the job they trained for and love. Capability that serves the client's customers and the client's livelihood at once.

Related

Suggested image

A nutritionist in a Melbourne consulting room building a week of meals on a laptop with a client beside her, fresh produce on the table. Warm natural light, real setting, no gears or lightbulbs.