Case Study: GigSuper Connection to HubSpot

Short form

A HubSpot integration that turned GigSuper's onboarding into something they could see, understand and steadily improve.

The challenge

GigSuper wanted to engage customers better and lift the user experience, but could not see clearly where the onboarding journey broke down. Without a full picture of how people moved from first marketing contact through to everyday use of the app, communication stayed generic and drop-offs stayed invisible.

What we built

We integrated HubSpot into GigSuper's system so the full customer journey could be analysed, from the first interaction with marketing material through to ongoing use of the app. That gave GigSuper real-time, granular insight into where users engaged and where they stalled, a scoring system to gauge how valuable and engaged each customer was, and the evidence to see which sections were being ignored.

The outcome

With that picture, GigSuper could send targeted, timely communication at the exact points where people tended to stop, such as setting up a bank account, instead of a one-size-fits-all message. The insight was not static: it fed continuous improvement and a more tailored, better-guided experience. Understanding the customer at this level became a genuine competitive edge, turning satisfied customers into advocates.

Related

Suggested image

A product marketer at a laptop reading a clear journey funnel, deciding the next message to send, calm office light.